Project

One State, One Brand

• dignity

One State, One Brand is Michigan DTMB's strategic initiative to align branding, experience, and accessibility across all state websites, applications, and digital communications — so that residents, businesses, and visitors encounter a seamless, trustworthy experience no matter which agency they're interacting with. The initiative encompasses human-centered design, legacy technology replacement, expanded MiLogin single sign-on, centralized social media strategy, and statewide digital accessibility standards. It has helped Michigan place in the top five states for overall digital government experience five years running, including fourth in the nation. All of my state agency modernization work is executed within and in service of this initiative.